Home Care in America Is Broken — And It's Time to Talk About It
Let’s have an honest conversation about home care in America. This is an industry that’s ready to evolve, and needs to earn back trust.
57 million Americans currently need care at home, and that number is growing by 6% each year.
And yet, 73% of families report fear about who is actually in the home with their loved one.
68% are still being matched through referral systems that haven’t meaningfully changed in decades.
This is the part we don’t talk about enough
Families aren’t just looking for care.
They’re looking for clarity.
They’re looking for consistency.
They’re looking for accountability they can actually see and feel.
Today, many are left navigating:
Rotating caregivers with little continuity
Limited visibility into daily care
Decisions made through phone calls, not data
Systems that were never designed for modern families
This isn’t a Florida problem. It’s not a regional issue. It’s a national gap in how we support aging adults, and the families who love them.
Choosing care for a parent is one of the most personal decisions a family will make. And, it should come with confidence, not uncertainty.
A simple belief
At Solay Home Care, we’re starting with a simple belief: Care should be trusted, transparent, and connected.
That means:
Thoughtful, data-informed matching
A dedicated Family Guide who knows your story
Real-time visibility into care and communication
Relationships built to last, not rotate
We’re not just building a service. We’re starting the conversation that this industry has avoided for too long.
If you know a family navigating this right now, please share this. Because trust in care starts by talking about it. 🌅
Local. Personal. Accountable.